The Challenge
As the world’s leader in original spoken-word entertainment and audiobooks, Audible engaged Radancy to help build their employer brand. The people and the culture are what truly define the employment experience at Audible.
The challenge for us was to:
- Amplify the voices of employees that define the employment experience.
- Tell an authentic story of the work culture and attract new candidates to opportunities.
The Solution
To attract the right talent for Audible, the employer brand needed messaging that would resonate with candidates and be supported by clear proof points. We featured real employees as brand ambassadors to share personal stories, including their favorite audiobooks. Testimonials were also woven throughout the career site as “seeds of wisdom.”
To bring the experience to life further, we connected candidates to Audible’s Instagram for real-time insights and gave them a closer look at what it feels like to work at Audible, both professionally and personally.
The Results
The year-over-year results of focusing on authentic, personalized storytelling from employee stories was undeniable:
- Search visibility (clicks from Google): +100%
- Candidate visits: +150%
- Awareness: +88%
- Talent Network sign-ups: +89%
- Location-related content on job description driven apply clicks: +65%
