Building the foundation.
It starts with an employee value proposition (EVP), the core component of your employer brand. The EVP is the thread that connects your organization’s actions to the employee experience – aligning what you say with what you do. It’s the catalyst behind all of your communications and defines why people should join.
Measuring your promise.
Our EVP Pulse Survey (existing employees) and Early Impressions Survey (new hires) provide internal perceptions of brand effectiveness, giving you the ability to assess strengths and gaps. These insights inform how to adjust or revise messaging, media or the actual employee experience.
